Book promotion using "extras," like they put on movie DVDs?

After finishing a movie, I watched all the "extras" that came on the DVD along with it. That started me thinking about what a book's extras might be. And I realized we already have book extras. They're the articles, videos and audios we put on the book's website, or on our author's website. I also realized these "extras" serve two main purposes...

Creativity is alive, is fun, is now!

I made this video late at night, so there's not enough light--but I had fun!

The 15 Minute Writing Miracle!

15 Minute Writing RuleWriting Tip: Whatever your reason for not wanting to write when you've promised yourself you would--whether you feel too tired, busy, or blocked--write anyway for 15 minutes. There's magic in putting pen to paper (or fingers on keyboard). 




The 15 Minute Writing Rule


When you've promised yourself that you're going to write, then write--no matter what--for 15 minutes. 

  • If you're scheduled to write for an hour, it doesn't matter. Write for 15 minutes.

  • If you're exhausted and about to collapse, it doesn't matter. Write for 15 minutes.
  • If there's not one single thought in your head, it doesn't matter. Write for 15 minutes, even if all you can write about is being stuck.

Sometimes the desire to write sparks some inner resistance. That's why excuses are so easy to come by. The antidote is to grab hold of the idea of writing for ONLY 15 minutes.


That small amount of time isn't intimidating. And because it feels doable, it gets you to start writing, which is the key that unlocks writing's magic power.


You see, the act of writing frequently…

  • energizes you when you're tired

  • reconnects you with your material, or writing practice, when you're feeling disconnected
  • opens pathways for inspiration to flow through when you're blocked
  • clarifies your ideas and vision when you're confused

And often, once you start writing, you catch fire and simply write and write and write.


All of these good things happen because the things you think you need before you write, in order to write (inspiration, feeling connected to your project, energy, clarity, enthusiasm), all the things you're not willing to write without--are what you get FROM writing.

Even when writing doesn't give you all, or any, of these benefits, and you actually do end up writing for only 15 minutes, you feel good that you at least wrote something on a day you promised yourself you would, and rest easier knowing that you really were too (tired/busy/blocked/etc.) to write, and weren't just procrastinating. 


The idea of writing for only 15 minutes may be what lessens your resistance, draws you in, and gets you to start writing, but it's the act of writing, itself, that is the miracle.

Try it and see for yourself.  


Anthologies ROCK!

CE Flat I recently received copies of my latest book, "Conscious Entrepreneurs: A Radical New Approach to Purpose, Passion & Profit." If you look the book up on Amazon.com, you'll see that my name is not on the cover. It is, however, on the table of contents. I wrote chapter 37, "Writing: A Journey of Creativity, Consciousness, and Connection."

I LOVE anthologies! I recommend them wholeheartedly. They offer a variety of benefits:

  • They're equally open to new and experienced writers. 

  • It's fun to hold a book in your hands that has your poem, story, or article in it.
  • Inspirational stories are easy to write, because they're based on your life.
  • If you're having trouble writing, an anthology call will give you a specific topic to write about and a very real deadline to write towards.
  • Every publication helps build your writing credits and platform.
  • You can use your 50-100 word bio to drive traffic to your website.

Here are some links for anthology calls for submissions:

This link takes you to Chicken Soup for the Soul's website. Go to: Submit a Story/Possible Book Topics.

Anthologies Online may not be the prettiest website, but it has monthly listings of new anthologies looking for content, including poetry, short stories and stories about your life.

This link takes you to the online classified section of Poets & Writers Magazine.  The current magazine's listings are always online. 

Creating your own anthology can also be fun and profitable. You can write a book proposal, gather some sample stories, and find an agent or publisher (I have an anthology book proposal currently making the rounds that's been seen at HarperSanFrancisco and Inner Ocean Publishing, among others), you can self-publish, or you can turn your content into an ebook.

The biggest benefit of creating your own anthology is that your name goes on the cover. You are considered the author of the book, whether your name follows "edited by," "compiled by," or stands alone. It makes a great first book. If your own author's platform isn't very strong, get some name authors to commit to your anthology and stand on their platforms.  Once you have a book published, you've got your foot in the door and it's a little easier to get your "next book" published. Make no mistake, however, an anthology is still a book and takes time, commitment, and lots of work.

How to Deflate the Dreaded "S" Word, SHOULD!

Here are four tips that revolve around the dreaded "S" word--should. They all view the word (and the "less than" feeling that comes with it) from a slightly different angle. When you put them all together they form a powerful antidote to the negative effects of telling yourself that you "should" be doing something different, or differently, than you are.

1)    Do You Use the "S" Word?

Do you use the "s" word--should? If so, how do you use it, and how often? And how does it make you feel? Start paying attention and keeping track.

Should is a slippery word, because it looks good on the outside. Yes, I should be writing more, and faster, and better, and differently. I want to. But should judges more than inspires. It beats you up.

To say that you should be doing something else, is really saying that you shouldn't be doing what you're doing. It implies that you're somehow wrong, or bad, or not good enough. You need to keep a close eye on the "s" word. Start thinking about what you'd like to say to yourself, instead.

2)    The Opposite of "Should" is "What Is"

The word should is a judgment about what you're doing, right now. It insists that you should be doing something else, or doing whatever you're doing differently.  Should takes you away from being fully present, relaxed and open in the moment. And in doing so, it stifles your creativity.

So when the voice in your head says:

  • I should be working on my marketing, right now, not my writing
  • My writing should be edgier, or leaner, it should be more "this" or more "that"
  • I should be focused on what's popular, or what's easiest, or, or, or… 

Answer yourself back, "I am where I am, and it's the perfect place for me to be, right now. In fact, I SHOULD be doing exactly what I'm doing. How do I know? Because I'm doing it. When it's right for me to write or do something else, I'll be doing that."

3)    The Journey From "Have to" to "Want To"

Often, when you feel you "should" or "have to" write something, such as when you're facing a deadline, it brings up resistance. You may take on the project, but your emotional response is, "But I don't want to," or, "Don't tell me what to do," even if the project was your idea and you're the one telling yourself to do it.

When you feel any resistance to writing, or a particular project, simply recognize it and then let it go. One of the easiest ways to do this is to focus on the reasons why you WANT to write this piece.

Ask yourself:

  • What will writing, or this particular project, give me?
  • What do I want to give to my readers?
  • How will I feel having finished it? Submitted it? Published it?

While using these questions to focus on what you want, at the same time:

  • Reaffirm that writing is a choice/desire/decision.
  • Do whatever it takes to move from a feeling of "have to" to "want to."

4)    What Are Your "Shoulds," and Can You Let Them Go?

What are your "shoulds?" In your life? In your writing?

Make a list, and ask for each item…

  • Why do I feel this way?
  •  Is it true?
  • Who would I be, and how would I feel without this should?
  •  Can I let it go?

A "should" doesn't inspire or encourage you, on the contrary, it raises resistance and resentment. I'm not suggesting that you drop the thing you think you should do, only that you drop your sense of "should." If it's something that you want to do, bring yourself back to a sense of wanting to do it. Desire is in alignment with inspiration, should isn't. If it's something that you need to do, by all means do it… because it's important, not because you should.

What are your "shoulds," and can you let them go?

Turn Your TO DO List Into a Treasure Map

While To Do lists can be a useful productivity tool and extremely helpful, most of the time, they can also--far too easily--become a source of stress and self-condemnation. This happens in several ways:

  • When you feel that you "have to" do something it can bring up a feeling of resistance, which makes accomplishing what you want to do even harder. Just putting something on your To Do list can make it a "have to" in your mind.
  • Because your To Do list is filled with things you truly need to do, you can feel a sense of pressure (or the potential for negative consequences) whenever you think of your list. You may worry that if you don't complete what's on your list, it will cause you problems.
  • If your day is "getting away from you," and you haven't gotten to your list, yet, you can feel the pressure of it, or judge yourself because of it. 
  •  When you get to the end of your day and haven't done, or completed, something or everything on your list, you can feel like you failed. You set a goal for yourself, and didn't achieve it.


Your relationship to your To Do list is everything. If you see it, primarily, as an organizational tool that can help you be more focused and productive, you'll probably be alright. But if you see it as a taskmaster, as a list of things you "have to" do or "should" do, you're more likely to run into the above thoughts and feelings.

If you've turned your To Do list into a taskmaster, the quickest and easiest way to turn it back into a fun and useful productivity tool is to rename it. Your To Do list is now your Treasure Map! The best part is that it's absolutely true. Your To Do list IS a treasure map, which, when followed, will take you to every good thing you've ever wanted.

Do you want to write a book? Create a Treasure Map to take you there.

Do you want to become a full-time freelancer? Create a Treasure Map, and follow it until you reach your dream.

Seeing what you used to call a To Do list as a Treasure Map does several powerful things:

  •  It makes productivity fun.
  • It changes your focus from what you "have to" do, to what you "want to" do, which changes your energy.  
  • It keeps your focus on the Treasure. By keeping your goal in front of you at all times, you're constantly reminded WHY you're on this journey, and that keeps you motivated.
  • Your constant focus on the Treasure, on the outcome, puts the Law of Attraction into action in a powerful way for you.
  • Because you're focused on the outcome that you want, it makes you more open, eager, and willing to do all that you have to do to achieve your dream.
  • And best of all, it turns the journey into a grand adventure.


If you're having trouble getting to, or completing, the items on your To Do list, throw your list away! Create a Treasure Map, instead, and name the treasure you desire.

  • You can name it the title of your book:   My "Unleash Your Writing Genius" Treasure Map.
  • You can name it what you're trying to achieve: My Full-Time Freelancer Treasure Map.
  • You can name it how much money you want to make: My $10,000 per/month Treasure Map.


Whatever your goal is, name it and place it on your treasure map. As you keep your goal in front of you, surrounded by fun and forward moving energy, you'll get more done more easily than you ever thought possible.

Try it and see.

Chicken Soup for the Soul: Upcoming Anthologies

Your true stories may be in demand by Chicken Soul For the Soul.

Possible Anthology Titles

Writers Guidelines

Submit Your Stories

UNPUBLISHED AUTHORS BEWARE!

Or better yet, BE AWARE that according to Ken & Dahlynn McKowen, co-authors of four Chicken Soup For the Soul books, including the newly released Chicken Soup for the Entrepreneur’s Soul, approximately 40% of the stories accepted by Chicken Soup are from unpublished writers.”

So send your stories to "Chicken Soup" on these topics:

* Results Stories
Have you read a particular Chicken Soup story and, after reading it, found that it changed your life? We are looking for stories on how a story made important changes in your life and what specifically happened to you after you read it. Please be sure to let us know the title of the story that touched your life.

* Christmas and Holidays
We love holidays! We know you do too. We are collecting stories for our next holiday book. There is no deadline date for story submissions.

* A Book of Miracles
Everyone has experienced extraordinary events in their lives that cause wonder and astonishment. Perhaps the only explanation is divine intervention. The true stories in this multi-faith book will awe you with examples of amazing coincidences and prove to you that miracles do happen every day. The deadline date for story submissions is May 30, 2009.

* True Love
We all love stories about how love started and blossomed; stories about dating, romance, love, and marriage. We are looking for true stories and poems about your soulmate, your true love, the one that got away, and all the ups and downs of your love life. Stories can be serious or hilarious, or both. The deadline date for story submissions is May 31, 2009. Please do not submit teen stories for this book -- teen relationships will be covered in a future book.

* NASCAR
Everyone loves great stories about families working and playing together, grit and perseverance, and fast cars! We are collecting stories for the ultimate NASCAR book, coming out in February 2010, in time for the new season. We are excited to have well-known NASCAR columnist Cathy Elliott editing the book. The deadline for story submissions is June 15, 2009.

* All in the Family
These serious or hilarious, oh so true stories will touch your heart and make you see that even in the most difficult situations, other families are not all that different from your own. Share your stories with others who may realize we all have the same in-laws, siblings, parents, etc. Submit under your real name, but rest assured we expect most of you to use pen names for publication and change the names of family members to protect the innocent (or guilty!). The deadline date for story submissions is June 30, 2009.

* Dieting and Fitness
Eat less - exercise more! We have all heard these simple words but, in reality, dieting and staying fit require a lot of work. Tell us about your commitment to health and fitness. What changes did you make in your eating habits? What kind of an exercise program did you follow that made the difference? Were you still able to treat yourself to that occasional delicious piece of chocolate cake and stay in shape? The true stories in this book will inspire you, make you laugh, touch your heart, and let you know that you can do it! The deadline date for story submissions is June 30, 2009.

* Endurance Sports (run,cycle,swim)
Whether you are a triathlete, a duathlete, or you just love to swim, run, or cycle, we want to hear about your sports, your races, and how endurance sports fit into your life, whether you are an amateur, a student athlete, or a pro. The deadline date for story submissions is June 30, 2009.

* Not Really Retired
This book will share humorous and fun stories from those who are actively enjoying their "senior years!" Tell us about your new careers, your volunteer work, your sports, your travels, and those things you always wanted to do that you are finally doing. The deadline date for story submissions is June 30, 2009.

* Teacher Tales
We have all had that one teacher who has made a difference in our lives. And teachers, remember that one student who made you know why you decided to be a teacher and who you will never forget? We are looking for stories from both teachers and students that will tell that unforgettable story. The deadline date for story submissions is June 30, 2009.

* Thanks Dad
We are looking for stories of thanks from “children” of all ages about their dads. These stories of innumerable joys and challenges will touch your heart, make you laugh, inspire you and remind you that it doesn’t matter how old you are, the job of a parent never ends. The deadline date for story submissions is June 30, 2009.

* Thanks Mom
We are looking for stories of thanks from “children” of all ages about their moms. These stories of innumerable joys and challenges will touch your heart, make you laugh, inspire you and remind you that it doesn’t matter how old you are, the job of a parent never ends. The deadline date for story submissions is June 30, 2009.

Writers Guidelines

Submit Your Stories

Cup of Comfort: Upcoming Anthologies

A Cup of Comfort® is a bestselling anthology series featuring uplifting true stories about the experiences and relationships that inspire and enrich our lives. These slice-of-life stories are written by people from all walks of life and provide unique personal insights into powerful universal truths.

A Cup of Comfort is currently accepting submissions for the following books:

A Cup of Comfort® for Mothers:
Stories that celebrate the women who gave us everything

While it's true that each of us has "only one mother the wide world over," there are many different ways to be a mother and many different forms and flavors of mother-child relationships. And in this Cup of Comfort anthology we want to capture it all—with personal stories about a wide range of mothering and mother-child experiences, including those that test your mettle as well as those that enrich your life. The book will include stories written both by mothers and about mothers (by their adult children, spouse, own mother). Any topic and tone goes, as long as it’s meaningful to mothers and suitable for Cup of Comfort. Whether a story is endearing or entertaining, inspiring or insightful, humorous or heartwarming, poignant or empowering, or all of the above, it must be uplifting and authentic. And most should be about living mothers/children. Although a story may be about a deceased mother (or a deceased child, if written by the mother), it should focus on her life, not on her death. Narrative essays preferred. Story length: 1000–2000 words.

Submission Deadline: May 15, 2009      
Finalist Notification:   June 1, 2009

 

A Cup of Comfort® for a Better World:
Stories that celebrate generosity, compassion, and volunteerism

To coin a phrase of President Barack Obama, Yes, we can! make a positive difference in the world. And this Cup of Comfort anthology will feature living examples of good Samaritans whose good deeds inspire others to do their part to make the world a better place or to just make life a little bit easier—for loved ones, neighbors, strangers, future generations, or any of God's creatures, great and small. Potential themes include (but are not limited to) charitable work, random acts of kindness, paying it forward, or lending a helping hand, a port in a storm, or a shoulder to lean on. Stories must be uplifting and personal, preferably narrative essays; we are not interested in journalistic articles or thinly disguised PR pieces for charitable organizations. Story length: 1000–2000 words.

Submission Deadline: June 15, 2009       
Finalist Notification:   July 1, 2009

 

A Cup of Comfort® for Couples:
Stories that celebrate what it means to be in love

It is said that love works in mysterious ways. And this anthology will reveal the many mysteries as well as the inner workings of true love. Of course, being a "happy couple" involves more than being in love, and making a romantic relationship work takes more than romance. So this book will feature uplifting true stories with a balanced mix of tones—romantic, poignant, humorous—and on a wide range of topics: From falling in love to the secrets of lasting love. From celebrating special moments between you to overcoming bumps in your relationship. From experiences that brought you closer together to experiences that threatened to tear you apart. From endearing rituals to challenging changes. From sparkling new love to glorious golden love. Or any other topic that speaks to the joys, the challenges, and/or the nature of a romantic partnership that works for you. Narrative essays preferred. Story Length: 1000–2000 words.

Submission Deadline: October 1, 2009     
Finalist Notification:   October 15, 2009

 

A Cup of Comfort® for Golfers:
Stories that celebrate the follies, the triumphs, and the joy of the game

This anthology will feature upbeat, insightful, inspiring, and humorous true stories about learning, playing, and enjoying the uniquely challenging and satisfying game of golf. The book will include stories about golfers of every age and of every persuasion—amateur, pro, casual, recreational, hard-core, newbie. Most of the stories will be written by golfers, but the book will likely include stories written by golf "widows" (or widowers) or other loved ones of "golf nuts." Stories must be about personal experiences. We are not interested in articles on how to play the game, profiles/bios of professional golfers, etc. Narrative essays preferred. Story Length: 1000–2000 words.

Submission Deadline: December 15, 2009   
Finalist Notification:   December 31, 2009

Cup of Comfort Call for Submissions
Writers Guidelines

100 Day Writing Challenge

September 22nd is the 266th day of the year (this was a leap year). That leaves 100 days until the end of 2008.

  • Have you achieved all the writing goals that you set for yourself on January 1st?
  • Are you happy with the progress you've made, so far this year?
  • Is there more you'd like to achieve before the year is through?

The next 100 days offer you 100 opportunities to reconnect with goals that have faded into the background, or that have been moving forward more slowly than you'd like.

The next 100 days offer you a chance to end the year strong! Imagine that it's December 31st and you're looking back over this year. What do you want to feel proud about achieving that you haven't finished, or even started, yet? You've still got time.

The next 100 nights offer you 100 chances to go to bed feeling good about the progress you've made on your dreams and goals.

What would you like to accomplish in the next 100 days?

Book Promotion Website/Contest to Learn From

Twenty_wishes

http://www.SetYourWishFree.com

Debbie Macomber’s new book, Twenty Wishes, spawned an interesting book promotion contest. Although the entry deadline has passed, it serves as a good example of a compelling marketing campaign.

Macomber and her publisher gave away $10,000 to the person who could, in 50 words or less, name their wish and why… hmm… the second part of their contest was described in three different ways:

…why you would like to make it come true
…why it should come true
…why you deserve to have your wish come true

I guess you were supposed to just pick a point of view and then go for it.  Between the universal theme, the amazing graphics, and the $10,000, I’m sure this contest garnered them a lot of publicity, and web traffic, for Debbie Macomber's new book.

Even now that the contest is over, the site is still a fabulous sales tool. It's fun, inspiring, and interactive--it helps us to focus on our greatest wish, then to enter it on their site to set it free, as well as allowing us to see and share other people's wishes (over 23,600 so far).

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    Julie Isaac


    • Julie Isaac, “the Brainstorming Queen” and author of the upcoming book, “Unleash Your Writing Genius,” is a writer and creativity coach who helps authors get started, stay focused, and complete their writing projects--from blog posts to books.
    • Julie’s premiere website, WritingSpirit.com, offers exclusive creativity, productivity, and writing tips, tools, and tutorials. You can email her at Julie@WritingSpirit.com.

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