WritingSpirit Resources

Categories

  • Anthologies (2)
  • Articles (4)
  • Blogs (4)
  • Book Promotion (1)
  • Book Publishers--General (1)
  • Book Publishers--Spiritual (7)
  • Classes (16)
  • Conferences (16)
  • Contests (16)
  • Magazines--General (2)
  • Magazines--Spiritual (11)
  • Marketing/Promotion (8)
  • Newspapers (3)
  • Online Markets (9)
  • Playwriting/Theatre Resources (5)
  • Poetry Resources (6)
  • Publishing News (7)
  • Publishing Resources (8)
  • Recommended Books (6)
  • Screenwriting/Cinema Resources (8)
  • Short Takes (2)
  • Social Media Marketing (1)
  • Songwriting Resources (3)
  • Tips, Tools & Techniques (1)
  • Writer's Block (1)
  • Writer's Resources (10)
  • Writing Prompts & Creativity Exercises (4)
See More

Favorites

WritingSpirit RSS Feeds

  • Subscribe in Bloglines
  • Subscribe in NewsGator Online
  • Add to Google

Craft of Writing

  • : Bird by Bird: Some Instructions on Writing and Life -- Anne Lamott

    Bird by Bird: Some Instructions on Writing and Life -- Anne Lamott

  • : Steering the Craft: Exercises & Discussions on Story Writing for the Lone Navigator or the Mutinous Crew -- Ursula K. Le Guin

    Steering the Craft: Exercises & Discussions on Story Writing for the Lone Navigator or the Mutinous Crew -- Ursula K. Le Guin

  • : Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation -- Lynne Truss

    Eats, Shoots & Leaves: The Zero Tolerance Approach to Punctuation -- Lynne Truss

  • : The Deluxe Transitive Vampire: A Handbook of Grammar for the Innocent, the Eager and the Doomed -- Karen Elizabeth Gordon

    The Deluxe Transitive Vampire: A Handbook of Grammar for the Innocent, the Eager and the Doomed -- Karen Elizabeth Gordon

  • : Keys to Great Writing -- Stephen Wilbers

    Keys to Great Writing -- Stephen Wilbers

  • : On Writing Well, 25th Anniversary: The Classic Guide to Writing Nonfiction -- William Zinsser

    On Writing Well, 25th Anniversary: The Classic Guide to Writing Nonfiction -- William Zinsser

  • : The Elements of Style, 4th Ed. -- Strunk & White

    The Elements of Style, 4th Ed. -- Strunk & White

  • Mark David Gerson: The Voice of the Muse: Answering the Call to Write

    Mark David Gerson: The Voice of the Muse: Answering the Call to Write

Visitors

Copyright Notice

  • Copyright 2003-2017 by Julie Isaac, ALL Rights Reserved

John Kremer's Book Marketing Blast-Off Seminar

December 7-9, 2007
Marina del Rey, CA

The author of "1001 Ways To Market Your Books" will share with you:

  • The seven secrets of success in book marketing.
  • Your 5 basic distribution options, with their  strengths and weaknesses.
  • How to create a national bestseller without breaking  the bank.
  • How to use new technologies to promote and sell your books. Learn how to sell books via your website, Web 2.0, blogs, podcasts, ezines, wikis, and more!
  • How to book yourself on local radio shows that  you can appear on from the comfort of your home!
  • How to get on Oprah, Amanda Lewis, Montel  Williams, The Today Show, Good Morning America, and  other national TV shows.
  • How to sell rights to your books--mass-market  paperbacks, book clubs, foreign rights, serial, multi-media, and other rights.
  • How to sell quantities of books to mail order  catalogs, premium buyers, and other special markets.
  • How to use the 5x5 Matrix  Marketing System™ to sell more books!
  • How to discover and  implement the best marketing strategies for YOUR  book.

I attended one of John's weekends and it was great! This is especially helpful for self-published authors and small publishing companies.

John Kremer's Book Marketing Blast-Off Seminar

Sunday, January 01, 2006 at 03:01 PM in Classes, Marketing/Promotion | Permalink | Comments (1) | TrackBack (0)

PublicityHound.com

Tips, tricks and tools for free publicity.

Joan Stewart, a media relations expert, shows you how to use free publicity to establish your credibility, enhance your reputation, position yourself as an expert, sell more products and services, and promote a favorite cause or issue.

This site will give you some great ideas about how to publicize your writing, book, classes, or web site. There are dozens of free articles as well as 47 "Special Reports" that can be purchased for $9 each.

PublicityHound.com
Free Articles

Sunday, January 01, 2006 at 04:27 AM in Marketing/Promotion | Permalink | Comments (0) | TrackBack (0)

Promising Promotion - Jill Lublin

Guerilla_publicityJill Lublin is an international speaker and the author of two national best selling books, Guerrilla Publicity (which is considered the PR bible and is used in university marketing courses) and Networking Magic (which went to #1 at Barnes and Noble).  Let's face it; everyone needs effective public relations techniques in order to be a success. 


Jill will teach you:

  • Networking_magicjpgHow to craft your message so that the public and press will embrace it
  • How to become media savvy
  • How to write an effective press release
  • How to present yourself for results
  • How to strategically plan your publicity
  • How to follow up using Jill’s sure fire techniques
  • Learn Insider Secrets for what the media loves and hates

I took a class with Jill and she was energetic, enthusiastic, and a fabulous font of useful and important information.

Promising Promotion

Friday, September 09, 2005 at 12:40 PM in Marketing/Promotion | Permalink | Comments (0) | TrackBack (0)

America's Most Literate Cities

Jack Miller, chancellor of the University of Wisconsin, authored a study on America’s Most Literate Cities-2004. Drawing on numerous sources, such as educational attainment, newspaper circulation, magazine publishing, library resources and booksellers, he found that these 10 cities were the most literate in America in 2004:

  1. Minneapolis, MN
  2. Seattle, WA
  3. Pittsburgh, PA
  4. Madison, WI
  5. Cincinnati, OH
  6. Wahsington, DC
  7. Denver, CO
  8. Boston, MA
  9. Portland, OR
  10. San Francisco, CA

The top ten cities for booksellers in 2004, were:

  1. San Francisco, CA
  2. Cincinnati, OH
  3. Seattle, WA
  4. Madison, WI
  5. Atlanta, GA
  6. Minneaoplis. MN
  7. Louisville, KY
  8. Pittsbrugh, PA
  9. St. Louis, MO
  10. Scottsdale, AZ

Keep these cities in mind when scheduling a book tour or deciding where to run ads for your book.

America's Most Literate Cities

Friday, September 09, 2005 at 12:37 AM in Marketing/Promotion, Publishing News | Permalink | Comments (0) | TrackBack (0)

Sell More Books With an E-mail Newsletter

by Alexandria K. Brown, "The E-zine Queen"

If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."

Why? Well, for a start, it's a super way to give readers a taste of your  expertise and style along with samples of your content. This ensures they'll come to be familiar with you, trust you, and hopefully buy your book when they're ready for more information.

Also, it's a great way to *capture prospects* who aren't ready to buy your book when they visit your site, but are still interested in the info you have to share.

Based on my own experiences in marketing my manual, Boost Business With Your Own E-zine, here are 7 ways to help increase book sales using an e-mail newsletter.

1. First thing: Encourage e-zine SIGNUPS on your Web site where you promote your book.

Before you even begin publishing, start collecting e-mail addresses. Place a signup form in many places on your site to invite visitors to subscribe to your free e-zine. This way, if a visitor isn't interested in buying your book today, she can sign up for your free e-zine. Now you haven't lost her, and she'll learn even *more* about your book from being a subscriber.

E-zine publishers also report GREAT signup results using pop-up and pop-under boxes at their Web sites.

Examples: On my main site, http://www.ezinequeen.com, I feature a signup form on EVERY page, as well as a pop-up box. On my book sales site, http://www.ezinequeen.com/tutorial, I have a pop-under box that appears once you close the main window.

Remember: NEVER sign anyone up without her permission!

2. Feature EXCERPTS and/or TIPS from your book in your e-zine.

These can be either direct excerpts or short tips that summarize some of your content. Go through your book and highlight individual tips or small sections that could stand well on their own. Just don't give away the whole store! For example, giving your readers a whole chapter of your book in each issue is going overboard.

Besides lifting material directly from your book, try some other spins on your topic such as a list of top 10 tips, a how-to article, a list of resources, or a review of a trend in the industry.

Example: One of my clients, a life coach, has a hardcover book out right now that features 101 tips on how to attract what you want in life. Each issue of her weekly e-zine features one of those tips, along with a brief explanation of how to implement it.

3. Directly after your article, give a quick PROMO BLURB that shamelessly plugs your book.

Why right after the article and before anything else? If someone reads your article/tip and says to themselves, "Gee, that was great information," they'll be ready to hear what else you have to share on that subject. Really pump it up and have a good time with it.

Example: "Did you like today's article? If you did, you'll LOVE my new book, 'Double Your Business in Six Months.' It's jammed with more than 257 great ideas to help you grow your business FAST. Learn more and order now at [Web address here]. You can begin using my best tips within minutes!"

4. In each issue, offer a TESTIMONIAL from one of your book purchasers.

Let your readers know that many other people just like them ARE buying your book and LOVE it. Idea: Create a small section in your e-zine for this purpose. In each issue, feature a short testimonial from one of your readers here.

Example: "What 'Beauty Blastoff' Readers Are Saying: 'I can't tell you how much your book has helped me improve my appearance. Thanks to your tips, I've lost 20 pounds, cleared up my skin, and rid of all my unwanted hair. Now my rich ex-husband even wants me back. You're a saint!'" ? Suzy Smitten, Los Angeles, Calif.

5. Offer your readers a SPECIAL DISCOUNT for a limited time.

Make your readers feel special by offering them a special discount on your book when you can. For best response rates, make it a limited time offer to lend a sense of urgency. I did this with my manual when it first came out and got great results.

Example: "For Subscribers Only: Buy my book before midnight this Friday and receive a 20% discount!"

If you can't give your subscribers a discount, offer something else to make them feel special, such as a bonus report or free phone consultation with their purchase.

6. Mention your book in as many other places as possible in your e-zine.

Bottom line: The more you mention your book, the higher your chances they'll buy. While your opportunities are endless, here are a few ideas to start with:

  • in your masthead (This is where you give the reader info about your publication ? usually at the very top.)
  • in your editor's or publisher's note (This is where you give a personal note to your readers.)
  • in your article (If you mention a certain point that you cover wonderfully in your book, say so!)

7. To attract even more prospects, advertise your e-zine in your everyday e-mail SIGNATURE FILE.

You know what a signature (or "sig") file is, right? It's that little blurb with contact info that you can automatically insert at the end of every e-mail you send. Besides your obvious contact information, give a quick plug for your book AND e-zine.

Why? Well, if you just advertise your book, some people will read your sig file and think, "That's cool, but I don't want to buy anything right now." BUT if you advertise your FREE e-zine, they'll likely take advantage of your offer. THEN you've got them on your list.

Example: Here's what I have at the END of my sig file, after my contact information: "BOOST BUSINESS by publishing your own e-mail newsletter! Learn how now--sign up for free how-to tips at http://www.ezinequeen.com."

(c) 2000-2005 Alexandria K. Brown. All rights reserved.

ABOUT THE AUTHOR

Alexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, Boost Business With Your Own E-zine. To learn more about her book and sign up for more FREE tips like these, visit her site at http://www.ezinequeen.com.

Wednesday, September 07, 2005 at 12:26 AM in Marketing/Promotion | Permalink | Comments (1) | TrackBack (0)

Boost Business With Your Own E-zine

According to Alexandria K. Brown, “The E-zine Queen,” author of the award-winning manual, BoostEzine_queen_3 Business With Your Own E-zine, "if you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or 'e-zine'."

Why?

Because "it's a super way to give readers a taste of your expertise and style along with samples of your content. This ensures they'll come to be familiar with you, trust you, and hopefully buy your book when they're ready for more information. Also, it's a great way to capture prospects who aren't ready to buy your book when they visit your site, but are still interested in the info you have to share."

Boost Your Business With Your Own E-zine

Thursday, June 16, 2005 at 07:08 PM in Marketing/Promotion | Permalink | Comments (0) | TrackBack (0)

Arielle Ford Shares Everything She Knows About Making Your Book a Bestseller

Not only has Arielle Ford been called America's No. 1 book publicist, but she's spent the last 15 years specializing in representing spiritual and self-help authors. Her clients have included:

Everything_cover_6Deepak Chopra

Don Miguel Ruiz

Jack Canfield

Mark Victor Hansen

Wayne Dyer

Marianne Williamson

Louise Hay

Neale Donald Walsch

...and other bestselling authors.

Everything You Should Know includes:

  • The foolproof ways to get published… She’ll show you exactly what publishers want, and how you can deliver it.
  • The insider secrets to promoting your book… these are the same strategies she’s used to help sell more than 15 million books.
  • How to launch yourself in the media… this is how she gets authors on shows like “Oprah”, “Good Morning America” and “Larry King Live”.
  • The truth behind building a platform… She'll show you how famous authors really make their money - and it's not from book royalties.
  • A war chest of tools… including letters, press material and contacts that have taken her 15 years to build.

And much, much more…

Arielle holds a special place in my heart, because she published two of my stories in her anthology, Magical Souvenirs, allowing me, for the first time, to hold a book in my hands that had my writing and byline in it.

Arielle also holds a special place in the book industry, because of her talent, ability, and success at promoting the books of spiritual and self-help authors, including 11 who made it to No. 1 on the New York Times  Bestseller list.

Let her help you to do the same.

Arielle Ford's Everything You Should Know

Tuesday, May 31, 2005 at 11:43 PM in Marketing/Promotion | Permalink | Comments (0) | TrackBack (0)

The I AM Foundation

The I AM Foundation gifts tens of thousands of books to low-income families and nonprofit organizations who work with them. The majority of books are gifted without any charge at all to recipients.

Some of our current international best-selling authors include Marc Brown "Arthur", Byron Katie, Dr. Catherine Ponder, Alan Cohen, Marshall Rosenberg, Ph.D., Diane Harmony, John Assaraf, and Scott and Shannon Peck. Musicians include Craig Chaquico (Smooth Jazz/Jefferson Starship), Pamela Galadria, Dean Evenson and Tom Barabas (both from Soundings of the Planet), and singer-songwriters Steve Ducey and Eric Hansen.

By gifting educational material for eight years, founder Steve Viglione and The I AM Foundation have come to witness the power of placing a book, tape or CD in the hands of those in an intended audience. We have set up three programs for authors, publishers and musicians who may choose one or all in which to participate.

The power of word of mouth is the richest form of marketing and advertising. You may wish to participate in our gifting programs if you have a desire to market your books, products and company, while at the same time giving back to the community and making a positive difference in the world.

The I AM Foundation is an all inclusive organization and accepts products which promote the values of our company: integrity, honesty, trust, contribution, inspiration, love, beauty, creativity, harmony, compassion, play, spirituality, leadership, mastery, relatedness, experience, teaching, discovery and adventure.

www.iamfoundation.org

Friday, March 18, 2005 at 10:49 PM in Marketing/Promotion | Permalink | Comments (0) | TrackBack (0)

SIGN-UP FOR TIP OF THE WEEK

Twitter Updates

    follow me on Twitter

    Julie Isaac


    • Julie Isaac is an award winning author and creativity coach. She is the founder of the WritingSpirit Book Writers Community, which focuses on helping authors and entrepreneurs get their books written-- from inspiration to income!
    • Julie (@WritingSpirit) is the creator and host of #writechat, a live twitter chat held every Sunday from 12-3pm PST, attended by 200 to 300 writers weekly.

    Heart Haiku


    Recent Posts

    • To visit my current blog, click on the link below...
    • #WriteChat -- A chat for writers on Sundays at Twitter
    • Book promotion using "extras," like they put on movie DVDs?
    • Creativity is alive, is fun, is now!
    • The 15 Minute Writing Miracle!
    • Anthologies ROCK!
    • 100 Day Writing Challenge
    • 50+ Authors & Publishing Professionals to Follow on Twitter.com
    • Voice of the Muse: Answering the Call to Write
    • Biographical & Fictional Movies About Writers

    Blogs

    • Back Story
    • Beatrice
    • Church of the Masses
    • Faith *in* Fiction
    • Forensics and Faith
    • Genesis of a Historical Novel
    • Girls and God
    • God Allows U-Turns
    • Imagination@Work
    • Letter From Hardscrabble Creek
    • Open Horizons
    • Philocrites
    • Spiritual Literacy
    • The Book Sistah
    • The Elegant Variation
    • Velveteen Rabbi
    • Voice of the Muse
    • Writer's Buzz
    • Writing Life

    Writers & Writing

    • Hal Zina Bennett
    • Stephanie Gunning
    • Anthologies Online
    • Conferences & Workshops
    • Spirit-Led Writer

    Creativity Sites

    • Eric Maisel
    • Mandalas On the Web
    • Planet SARK

    The Writing Life

    The Voice of Your Muse